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Pipeline Stages
Jen Ellis avatar
Written by Jen Ellis
Updated over 3 months ago

The pipeline is made up of 4 pipeline stages.

Leads are advanced through the pipeline using our 'Intelligent Lead Progressor'. To access the lead progressor, simply click on the client's name. Once you are on the lead edit screen, you can view the 'Progress Sale' box, which will highlight the fields that need to be completed before the lead can move onto the next stage.

In this screenshot, you can see that the fields "Potential Premium" and "Potential Income" need to be filled in before we can move the lead into the Fact Finding stage.

The required fields will change at each stage, dependant on which pipeline stage the lead is in.


Pipeline Stages

The below explains each pipeline stage and outlines the requirements for each lead to progress to the next stage.

Prospects

The 'Prospects' stage of the pipeline encompasses newly added leads. To advance a lead from 'Prospects' to the 'Fact Finding' stage, ensure the following fields are filled:

  • Advisor

  • Cover Date

  • Product Type

  • Potential Premium

  • Potential Income

Fact Finding

In the 'Fact Finding' stage, essential information is gathered about the client's needs, preferences, and situation. To progress a lead from 'Fact Finding' to the 'Quoted' stage, complete the following field:

  • Date of Recommendation. This indicates to Leadpal that a quote has been provided.

Note: Leads in this pipeline stage make up the 'Potential Premium' and 'Potential Income' in your 'Analytics'.

Quoted

Leads with provided quotes reside in the 'Quoted' stage. To move a lead from 'Quoted' to the 'Won' stage, populate these fields:

  • Written Premium

  • Income

  • Fee

  • Payment Type

  • Date of Sale

Note: Leads in this pipeline stage make up the 'Open Pipeline' in your 'Analytics'.

Won

The 'Won' stage includes leads that have converted into sales.

Note: Leads in this pipeline stage make up the 'Actual Premium' and 'Actual Income' in your 'Analytics'.

Lost

Leads marked as 'Opportunity Lost' at any stage are moved to the 'Lost' stage. To mark a lead as a lost opportunity, click the 'Disqualify' button on the top menu bar within the edit lead screen and select the specific reason.

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